A bit about me...

I’m the VP of Platforms, Research & Development at Boston Globe Media and have previously served as GM of Boston.com, The Boston Globe Media’s first Audience Engagement Director, and Head of New Initiatives. I created and teach the course Audience Engagement: Journalism in the Age of Google, Facebook, Twitter, and Apple. I was a member of the 80th class of Nieman Fellows at Harvard University, where I studied the potential content ecosystem, security and privacy impacts of AI on news, media, and publishing, —years before it was cool.

Projects

To provide a tangible showcase of my work, I’ve included a portfolio of my favorite projects. Take a moment to explore below, and reach out if you’re interested in chatting.

Boston.com Reinvention & Leadership 📈

In 2019 I joined the Globe's Boston.com team as General Manager to lead an evolution of the site.

By 2021 we had an entirely new Boston.com site, new brand, growing reader base, and a quickly expanding diversified set of non-advertising revenue streams.

Boston.com's Alexa ranking increased from 5700 to 2212.

During this time we launched a number of new initiatives including a peer-to-peer donation tool to help with COVID-19 relief as well as a series of community-focused interactive Boston.com Clubs.

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New Boston.com Design
Nieman Lab article
Boston.com/Calendar Boston's best calendar

Audience & Platforms 📱

Since 2014 I've led various audience, platform, and social media teams and projects.

I'm most proud of building cross functional teams of editorial, business, and analytics players to achieve profound and strategic growth.

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Election Data Product 🗳

With the help of Google News Initiative funding I led the development of a first of it's kind AI-powered Presidential candidate dashboard.

This unique tool tracked candidate events, speeches, voting history, and more, creating an experince where users could easily identify key information and insights about the candidates.

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Primary Day Chatbot 🤖

Developed a pop-up chatbot to enhance engagement during our 2016 presidential election coverage.

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#FactsMatter ✔️

In the midst of widespread attacks on the free press in 2016/2017 I created #FactsMatter, a campaign to highlight the important work media does everyday to ensure the public has access to fact-based news coverage.

Stickers started showing up everywhere across the city, our readers ordered merchandise, and #FactsMatter quickly turned into a rallying cry in support of a free and vibrant press.

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New Verticals 💨

In 2018 I launched a new vertical dedicated to the coverage of marijuana legalization. As a team we built a business of thousands of paying subscribers, and nearly 100k newsletter readers.